10+ years of experience building digital products.

Design starts with people.

Understand people before building solutions.

Let's talk See my work

Connect with me

Cappadocia
Paris
Sydney
Athens

My approach

I truly believe design can change the world for good.

I started my journey more than 10 years ago as a Game Designer, fascinated by how people learn, explore and behave. Over time that curiosity evolved into Product Design, where I found a way to transform understanding into meaningful products and experiences.

Education

Anhembi Morumbi
Bachelor in Game Design
Universidade Anhembi Morumbi
2014 – 2018
ESPM
Post-Graduation in Innovation, Design & Strategy
ESPM
2018 – 2020

Languages

🇧🇷 Portuguese — Native
🇺🇸 English — Fluent

What shapes my work

Strategy

Product Thinking Systems Thinking UX Research Behavioral Design

Design

End-to-end Design Design Systems Wireframing Accessibility

Collaboration

Mentoring Facilitation Stakeholder Alignment Workshops

Tool Stack

Brainstorming & Strategy
FigJam Miro Notion
UI Design & Prototyping
Figma Framer ProtoPie
Research & Analytics
Maze Hotjar Analytics Dovetail
AI & Creative Workflow
ChatGPT Claude Claude Code Cursor Gemini Lovable Midjourney
Collaboration & Delivery
Jira Confluence Slack Google VS Code GitHub

Design Process

How I approach problems

Different challenges require different paths, but my process usually starts the same way: understand people before building solutions.

01
Understand
Learn about users, goals, constraints and context before jumping into solutions.
02
Explore
Research patterns, challenge assumptions and identify opportunities worth pursuing.
03
Align
Bring teams, stakeholders and ideas into the same direction before designing.
04
Shape
Turn insights into concepts, systems and tangible experiences.
05
Validate
Test assumptions early and learn before investing heavily in a direction.
06
Build
Work closely with engineers to refine and bring ideas to life.
07
Measure
Define success metrics and understand what is actually working in the real world.
08
Iterate
Improvement never stops. Products evolve as people and contexts evolve.

The human behind the pixels

Beyond work, I'm also...

⚽
Sports Fan
Volleyball keeps me moving and football keeps me passionate. Sports taught me a lot about teamwork, consistency and showing up even when things don't go perfectly.
🎮
Gamer & Builder
I still spend time gaming with friends and occasionally building games myself. Game design constantly reminds me that interaction, feedback and emotion are deeply connected.
🤘
Rock & Emocore
Music has always been part of how I think and create. Rock and Emocore especially — sometimes emotion says more than perfect structure ever could.
🌍
Curious about Places & Perspectives
Working remotely and experiencing different places taught me that people think, behave and solve problems differently — and that constantly reshapes the way I design.

Let's talk

Let's build something meaningful together.

Whether you want to discuss products, exchange ideas, talk about games, or simply say hello.

Schedule a conversation View Resume LinkedIn

Built with Figma, curiosity and an unreasonable amount of Emocore playlists.