Oly — Renan Martins

Drive product strategy and end-to-end UX/UI design for the Advisors Match platform as the sole designer embedded in the business unit. Partner with product, engineering, marketing, and compliance to evolve a complex matching experience balancing user trust with revenue performance.

Lead discovery, research, and iterative experimentation cycles — directly influencing conversion optimization and business KPIs. Contribute to product vision, roadmap planning, and OKR definition.

Led strategic design initiatives at a digital product consultancy, managing high-value client relationships and guiding product strategy from discovery to delivery.

Mentored designers, built team capabilities, and drove measurable client value by aligning business goals with user needs across complex digital product challenges.

Built and scaled the Design & Research function for a health-tech platform operating across 5 countries. Hired, led, and developed a fully remote cross-cultural team of designers and researchers.

Owned the end-to-end design strategy — from user research and discovery to UI delivery — with measurable impact on booking conversion, user engagement, and retention metrics.

Owned the entire product design scope at a fast-growing ESG startup: mapped the full user journey, redesigned the information architecture and UI, and built a scalable design system from scratch.

Extended impact beyond design — defined pricing strategies, shaped visual identity, and identified growth opportunities by connecting product improvements directly to business metrics.

Led and developed a team of 18 Product Designers across multiple squads at Latin America's largest bank (70M+ customers). Oversaw end-to-end design of strategic digital banking products from discovery to delivery.

Drove C-suite stakeholder alignment, contributed to roadmap and OKR planning, and scaled design culture across the organization through mentorship and design operations improvements.

Designed and shipped core HR products — onboarding flows and performance management tools — at Brazil's leading HR tech company, serving 3,000+ corporate clients. Led cross-functional discovery, ran user research, and delivered end-to-end solutions.

Improved recruiter and employee experience at scale. Mentored junior designers and contributed to building strong design culture and scalable design operations.

Improved conversion rates on core marketplace flows through data-informed design — leveraging A/B testing, behavioral analytics, and usability testing at one of Brazil's largest service marketplaces (millions of users).